Digital marketing refers to promoting products or services using online platforms such as search engines, social media, email, websites, and mobile apps to reach a targeted audience.
Digital marketing helps businesses increase brand awareness, generate leads, reach a global audience, track performance in real time, and achieve better return on investment compared to traditional marketing.
The key components include Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay-Per-Click Advertising (PPC), Email Marketing, and Affiliate Marketing.
Results depend on the strategy used. Paid advertising can show immediate results, while organic methods like SEO and content marketing typically take 3–6 months to deliver noticeable outcomes.
Essential skills include content creation, data analysis, SEO knowledge, social media management, creativity, communication, and basic understanding of marketing tools and platforms.